And I’m adding one more entry to this series on ‘Designing Successful Website Layouts’ - because although this isn’t technically what’s ON your website, it IS about the success of it…
Source: Uploaded by user via Aqila on Pinterest
Your website’s success will grow – slowly for some, faster for others. But growth is inevitable if you’ve designed for your audience, streamlined your navigation, vetted your content, and created links where links should be. So now you’ve got your website as good as you can get it. Or have you?
People are inherently social. They like to talk, to share. And this is great news for you, as the potential exists for your website visitors to share your website with others. And that was the point in the first place, wasn’t it?
The trouble is, you need to make such ‘sharing’ of your content as accessible as possible. Think of the blogs you’ve read – each of them gives the reader options to share the content they’ve just read, with their friends.
You need to do the same.
Work out which social networks your target market is predominantly on – and add share buttons wherever appropriate. (Go back to the earlier entries in this series to check if you’re adding too many / not enough / not in the correct places…)
Completing this final step – making your site content easily sharable by your readers – could make a significant difference between a slow successful growth of your website, or a fast one. And which would you prefer?
