I was looking at Bushwacker EcoTour’s latest A4 trifold brochure yesterday, and noticed it sported a QR code. Interested to discovered what it linked to, I tried scanning it. To no avail. The QR code wouldn’t scan, leading me to believe that 1) it was too small, 2) the person who created the brochure should have checked it prior to printing, and 3) however many copies of the brochure they had printed, they printed that many too many. Because each one tells their customers that 1) their QR code is too small, and 2) their work wasn’t proofed prior to printing – possibly insinuating that the quality of their work isn’t that great, too!
I need to make a confession here – I am guilty of exactly this mistake. A QR Code made it through the printing process, and was too small to scan. Luckily, it was only 200 copies of a mailout letter. Also luckily, it wasn’t for a client, but my own (Bloxham Marketing) promotional material. Silly me, I still used them. And regretted afterwards the impression that I had given, to those who I had sent the material to. In my defense, it was the first time I had used QR codes. Nevertheless, it was a lesson I quickly learned – to check, check, and check again!
This morning I read an interesting blog post. In it, serial entrepreneur Marcia Kilgore commented, “If you don’t have 100 percent confidence in your product, it’s better to miss a deadline than to own 20,000 of something that isn’t quite right.” How true is this! I regretted those 200 letters. I wonder how many copies of their A4 trifold Bushwacker EcoTours printed and distributed?
