Over the past two weeks, St Paul’s has had a poster campaign running at Morayfield Shopping Centre. We used the same posters that we had up over the Christmas period last year – and I’d like to credit the record number of enrolments the school received, to these posters. Well… it may not have been to these exclusively, but nevertheless…!
And last week, I was inspired by @connectyou‘s post on the new Covers for the Facebook Page Timelines – to be rolled out on the 30 March, but which are able to be ‘published’ beforehand. So yesterday, I got busy. Evidenced by three cover photos. Check them out!
This week saw the commencement of the new St Paul’s ‘Welcome’ campaign. This meant a very intense (time-pressure-wise) Monday, Tuesday and Wednesday. And unfortunately, the constant rain still held up the painting of the St Paul’s wall – which in turn held up the installation of the 3D lettering and sign. Rather annoying.
All in all, a huge week. And just an interesting thought to leave you with – a new development in the world of books. Forget e-books; let’s go with virtual ones!
(I think this is pretty cool! Unfortunately, I also think that it’s rather impractical.)
My work today revolved around the opposite ends of the promotional material spectrum. On the “small” side, postcards, and the finalisation of a mailing list of potential customers for same, comprised my morning hours, whereas contacting signwriters and organising meetings to get quotes for the “large” brick wall sign for St Paul’s Lutheran Primary at Caboolture, and even “larger” billboard for St James at Hervey Bay, filled my afternoon ones.
And I found myself pondering the thought processes of the owners of the businesses who would miss out on the work due to their Christmas holiday period of ‘not answering calls’, extending to next week – or even the week after. Is it that those businesses don’t need the money? That they’re not ‘hungry’ for whatever business they can get? Or that they haven’t left a process in place where they CAN be contacted, so that they don’t miss out on the work?
Sometimes it’s good to learn from the mistakes of others…
So today began with taking photos. Lots and lots of photos. The principal of St Paul’s is keen to rework the huge brick ‘wall’ out the front of the school, that displays the school (and church) name. So that means research, and that means photos. Photos of signs he likes, photos of signs I like, and photos of anything which gives me ideas. Stay posted – I promise I’ll post a photo of the completed sign when it’s done! The aim is to have it completed over the holidays, so that when parents arrive back next year, it’ll look fantabulous. Well, that’s what I’m aiming for, at any rate!
Also on the cards was sorting out who owns the signs in the entryway from the southern-most car park at Morayfield Shopping Centre, as we’d (well, St Paul’s would, at my recommendation) like to advertise there. Trouble is, AdShel say they belong to Ooh! Media, and Ooh! Media say they belong to AdShel. So a visit to the site was in order, with the result that I’ll need to add AdShel to my list of people to call.
Home again, I got busy correcting the proof of the St James ad that The Hervey Bay Independent had sent through, ready for next week’s issue, then I uploaded their 30 second TV ad onto the YouTube channel I set up for them.
Finally, it was a case of promote it on facebook, respond to some emails and some comments on goodoldtalk.com, and call it quits for the day. Oh – after blogging, of course! And now to a lovely evening and weekend of pouring over the St Paul’s Yearbook proof that arrived today…
I would love to help you with the marketing needs of your business. I am contactable by phone: 0407 673 115 or via email: k.ridwyn@gmail.com
-- and I look forward to hearing from you! Ceridwyn
